Our Why
This didn’t start as a business…It started as a burden.
For Jason Phillips and Nate Guyton, M.A.D.E. 4 Victory was born out of lived experience—the kind that can’t be faked, filtered, or fast-tracked. Both walked the high-pressure path of Division I football. Both faced the mental, emotional, and identity costs of high-performance environments. And both realized the same truth:
Talent might open doors, but mindset keeps them open.
Culture decides who walks through them.
Jason knows what it’s like to be praised on Saturday and feel lost on Sunday. A two-time All-American linebacker who fought through injuries, depth charts, and the NFL grind, he saw firsthand how leadership and mental resilience aren’t just buzzwords—they’re lifelines. He didn’t just play the game. He studied what it takes to last in it. Now, he teaches athletes how to develop that same internal edge: discipline, clarity, and an unshakable standard.
Nate came from the same world—but took a different route after the cleats came off. As a licensed therapist and founder of Guyton Counseling Services, he’s sat with athletes in crisis, in transition, and in silence. He’s seen what happens when there’s no structure to talk, no space to lead, and no system to own your story. So he built one. The Victory Program is his answer to a broken culture—one that puts peer leadership, identity, and real accountability at the center of athlete development.
“Not once was I ever the biggest, most athletic, strongest, and definitlely not the best looking. I built my onw “Talentless Talent” mastering every ZTC possible, and then using those to practice as hard as I possibly could. EVERY SINGLE DAY!”
“I watched every day as my brothers, the guys I was the closest to, suffer in silence because they simply felt like admitting they were struggling made them look weak or something to avoid. Those guys meant too much for me to have the ability to make change in lives just like theirs to not get real about helping athletes deal with the pressure that comes with the game. ”