WHO WE ARE

“My job at TCU was to give the starters the best look they could possibly get at the upcoming teams offense. That was my job. That was my role. And I learned, mastered, and owned every single part of it.”

  • Co-Founder, M.A.D.E. 4 Victory & Architect of the Victory Program, Licensed Mental Health Professional and Clinician

    Nate Guyton is a former NCAA Division I football player turned licensed mental health professional, Best known for blending clinical expertise with the real-world athletic grit he learned as a D1 athlete. As, the founder of Guyton Counseling Services and the architect behind The Victory Program, Nate has developed a transformative, athlete-led system that redefines leadership, accountability, and peer support within locker rooms across the country. His framework empowers athletes to take ownership of team culture from the inside out, shifting teams from reactive crisis management to proactive, purpose-driven leadership.

    Specializing in trauma-responsive care, performance psychology, and identity transition, Nate brings both a therapist’s insight and a teammate’s urgency to every room he enters. He has worked extensively with athletes, first responders, and high-impact performers, building systems that don’t just respond to crisis, but prevent it through proactive culture design. Whether coaching a peer leadership team or consulting with an entire athletic department, Nate’s approach is equal parts clinical precision and locker room realism.

    With a deep belief that “the best culture changes are athlete-led and purpose-driven. His work equips athletes with the skills to lead themselves and others—on and off the field—through humility, resilience, and daily accountability.

    Whether he’s leading a team meeting, guiding a one-on-one session, or facilitating a department-wide consultation, Nate brings the same mindset he instills in others: steady, authentic, and impact-driven. His presence isn’t performative, it’s practiced. Grounded in both clinical depth and lived experience, Nate models the consistency, humility, and focus that define true leadership under pressure.

“Getting scout team MVP as a freshman was how I showed Coach P I was athletic enough to play on his defense. Without the work I put in that year, I may never have gotten the change to play LB in his defense.”

  • Co-Founder, M.A.D.E. 4 Victory, Founder of BE M.A.D.E. - My Attitude Determines Everything, & Creator of the Zero Talent Characteristic (ZTCs) athletic training approach.

    Jason Phillips is a former NFL linebacker, two-time All-American, and TCU Hall of Fame inductee whose achievements on the field were matched only by the adversity he overcame off it. From 2005 to 2014, Jason’s football journey spanned TCU to the NFL—suiting up for the Ravens, Panthers, and Eagles—enduring 11 surgeries and countless injuries along the way.

    But Jason didn’t let pain define his story. He turned it into purpose.

    Starting to develop his message when he was a GA at TCU and then perfecting it as he wrote his book and worked as a business development rep, Jason began speaking to student-athletes whenever a coach would ask- sharing raw, relatable truths about discipline, resilience, and what it takes to lead yourself. What started as a locker room message evolved into a mindset movement: Be M.A.D.E. – My Attitude Determines Everything. His message quickly resonated beyond football, sparking buy-in from athletic departments, coaches, and youth leagues across the country.

    Jason’s philosophy is rooted in what he calls Zero Talent Characteristics (ZTCs)—core values like effort, accountability, attitude, sacrifice, and the courage to rebuild. These were the traits that elevated his game, defined his career, and now form the foundation of his leadership work with athletes.

    A second-generation coach, Jason has seen the game from every angle. His father, Jim Phillips, was a celebrated high school coach and athletic director, and Jason followed suit—coaching linebackers at his alma mater, TCU, from 2015 to 2018. He’s played, coached, and mentored at every level—and that full-circle experience gives him a rare ability to connect with athletes where they are and move them toward who they’re meant to become.

    Today, as co-founder of M.A.D.E. 4 Victory, Jason brings the same toughness, heart, and integrity he showed on the field to locker rooms, campuses, and communities across the country—helping athletes lead with more than just talent.